CEO, AXTON CONSULTINGEGYPT & REGIONAL MARKETS

Karim Elnahhas.

Business leader. Marketer. Educator.

Marketing leadership.
Digital transformation.
Commercial results.

I help leaders connect strategic planning, marketing and automation to the decisions their business needs to make next.

Discuss a business challenge Explore selected work

Currently leading Axton Consulting.
Previously CMO, HS Group · Marketing Director, Appgain.io

STRATEGY WITH AN OPERATOR’S PERSPECTIVE

01 / SELECTED WORK

Business challenges, product thinking and practical delivery.

Selected work in marketing,
commerce & product.

FEATURED PROJECT / DIGITAL TRANSFORMATION

Arabic & English · Saudi Arabia & GCC

OmniSpot

Revenue Intelligence Platform

My contribution covered ideation, strategic planning, business planning and mapping the product, alongside hands-on work on parts of development. I worked with my team to turn the business concept into product requirements, connected workflows and a software build.

Built from a marketer’s perspective.

OmniSpot grew from a problem I knew first-hand as a marketer: I often needed several tools to solve connected marketing problems. I built it with my team from the ground up to bring customer data, commercial insight and marketing workflows into one connected workspace.

Designed for Saudi and GCC teams, the platform connects CRM, customer intelligence, commerce insight and marketing workflows in Arabic and English.

Unified customer data & CRM
Commerce analytics & commercial insight
Audience planning & journey automation
Arabic & English working experiences

View the OmniSpot story & product screenshots ↗

Read the full OmniSpot case studyThe problem, my contribution and the product approach.PDF · 7 pages · Opens in a new tab

Explore the project approach

The problem behind the product

The starting point was a practical question: how could the work around customers, campaigns and revenue become easier to manage together? OmniSpot focuses on connecting that work, from understanding a customer and their purchases to planning an audience, designing a journey and reviewing the next action.

Planning and automation together

The product brings planning and control into the same workflow. Customer consent informs audience eligibility, journeys can be previewed before activation, and publishing depends on readiness checks and approved delivery-provider setup. This keeps the relationship between a planned action and its execution clear.

Customer and commerce context

Customer profiles, purchase history and commercial signals sit alongside companies, opportunities and sales activities. Shopify CSV imports connect order history with customer and product performance.

What this work brings together

OmniSpot brings together my work in strategic planning, marketing operations and digital transformation. It shows how I approach a problem from the practitioner's perspective, shape the business and product direction, map the workflows and contribute to delivery with a team.

B2B SOFTWARE & SERVICES

Appgain.io

Marketing Director · Middle East

Positioning a CRM business
for its next stage.

I created the business plan and marketing strategy to reposition Appgain.io and generate qualified B2B demand. My remit connected client acquisition, managed services and partnership development.

Business positioning
B2B demand
Partnerships

20new B2B clients

50managed services contracts

E-COMMERCE & CUSTOMER LIFECYCLE

CanCan

Launch & lifecycle planning · UAE

Connecting the launch
to the customer journey.

I developed the e-commerce application launch plan, bringing together store mapping, customer journeys, CRM, platform requirements and email and SMS activation.

Launch strategy
CRM & lifecycle
Acquisition

Inside the CanCan launch work

The assignment

Develop an e-commerce application launch plan for CanCan in the UAE, connecting acquisition with the customer experience after the first visit.

What I worked on

Store mapping, customer journeys, CRM and platform requirements, plus email and SMS activation. Planning covered lifecycle segmentation, welcome and repeat-purchase journeys, cart recovery, event tracking and UX issues.

Selected results

20,000 users acquired in four months and 4× return on ad spend.

20,000users acquired in 4 months

4×return on ad spend

B2B MARKETING & CONSULTING

IMC Expand

Digital Marketing Manager
Egypt, Saudi Arabia, UAE & Kuwait

Building demand.
Developing partnerships.

I led marketing planning and B2B lead generation across software and e-commerce services. The work combined advertising, PR and digital marketing with consulting for retail, fashion, furniture and electronics businesses.

Lead generation
E-commerce consulting
Partner development

100new B2B clients

10 → 40partner companies

02 / THE PERSON BEHIND THE WORK

From marketing leadership
to leading Axton.

Commercial strategy, digital commerce
and cross-functional leadership.

My career has moved between marketing leadership, consulting, digital commerce and executive responsibility, including work in consultancy and construction. That range matters: a good strategy has to make sense to the people responsible for delivering it.

Today, as CEO of Axton Consulting, I lead corporate strategy, commercial direction and business performance. My work includes business development, strategic partnerships and aligning teams across finance, operations, marketing, technology and client delivery.

Before Axton, I served as Chief Marketing Officer at HS Group and Marketing Director at Appgain.io. Across consumer and B2B businesses, I’ve worked on how companies position themselves, acquire customers and build the systems behind growth.

My experience on LinkedIn

LEADERSHIP EXPERIENCE

HS Group

Chief Marketing Officer

Consultancy & construction

Led marketing strategy, brand growth and market expansion across consultancy and construction businesses.

Directed digital transformation to strengthen customer experience and marketing effectiveness, while aligning marketing priorities with business objectives and developing the marketing team.

03 / HOW I CONTRIBUTE

Strategy, marketing
& digital transformation.

Strategic planning

Business direction, market positioning and clear commercial priorities.

Marketing & growth

Acquisition, retention, e-commerce and the customer journey connecting them.

Digital transformation

Connecting technology, customer experience and the way teams work.

Automation

Applying automation across marketing, customer journeys and business workflows.

04 / TEACHING & MENTORSHIP

Practical marketing education
for students & managers.

Teaching is a substantial part of what I do. I bring practical marketing and e-commerce into the classroom, connecting the concepts to decisions people face at work.

Discuss a workshop or speaking session

UNIVERSITY LEARNING

3,000+ students

Students trained in marketing and e-commerce. My university teaching includes work through the American Chamber of Commerce in Egypt.

MANAGEMENT DEVELOPMENT

500+ senior managers

Planning and execution through DM Art Academy and Pioneer Egypt, across Egypt and Saudi Arabia.

05 / LET’S TALK

Let’s discuss your business
or your next workshop.

Tell me about the business challenge, team or audience you have in mind.

karim.i.nahhas@gmail.com

Call +20 100 697 1531 Message on WhatsApp Connect on LinkedIn

Leadership & advisoryStrategic planning & transformationWorkshops & speaking